At David Yurman, I helped build the company’s CGI capabilities from the ground up. I concepted, designed, and produced CGI-driven social content, combining motion design, animation, and storytelling to create assets that felt native to social while elevating the luxury brand aesthetic. I created David Yurman’s first in-house CGI video, which generated more than 3 million views across social platforms and helped demonstrate the value of CGI as a creative tool within the organization. As demand grew, I developed production workflows and scalable pipelines that allowed the team to produce CGI content more efficiently across campaigns, product launches, and marketing initiatives. Beyond creating the work itself, I helped establish processes, mentor interns, and build a foundation that enabled future CGI projects to be executed faster and at a higher level of quality. The result was a sustainable in-house CGI operation that produced more than 80 CGI videos and over 100 CGI stills used across social, marketing, e-commerce, and wholesale channels.